"I'm a lifelong student of politics. I've worked on campaigns on every level from school board to presidential races. I've worked on legislative efforts on issues ranging from water quality to labor to education to healthcare. I've learned something new every year. I draw on these lessons every time I devise and implement a new strategy."
M.
Marva Diaz Strategies was founded on a simple idea: thoughtful strategy creates lasting impact. Across public service, policy, and organizational life, leaders face the same challenge — aligning mission, people, and communication. Our work exists to make that alignment possible.
Marva’s career began not in a boardroom, but in the fast-moving world of California politics — where clarity and timing often determine whether good ideas take root. She learned early that leadership is rarely about having all the answers; it’s about creating alignment among people with different perspectives, pressures, and hopes. Over time, that lesson shaped her approach to strategy: listen deeply, connect the dots others miss, and move forward with purpose.
Marva brings nearly three decades of experience in California’s political and civic landscape. From the State Capitol to local government and community organizations, she’s guided leaders through transitions, crises, and opportunities for growth. Her approach blends political insight with organizational development — helping teams see the big picture while managing the details that move real systems.
At the center of every engagement is partnership. We don’t arrive with prewritten playbooks. We listen, assess, and co-create strategies that match each client’s unique goals and values. The result is clarity — not just in plans, but in leadership, collaboration, and communication.
Our Values
Integrity — We lead with honesty and follow through with action.
Clarity — We make complex goals simple, focused, and achievable.
Collaboration — We believe strategy works best when it’s shared and built together.
Our Work
From strategic advising and communications design to leadership development and campaign planning, Marva Diaz Strategies helps public leaders and organizations build capacity for lasting change.
Marva Diaz is a public affairs and campaign professional with nearly three decades of experience in California politics. She has worked extensively with leaders across the political spectrum and specializes in the intersection of policy and politics, effecting change on the local and statewide levels by utilizing issue advocacy and campaign tactics.
Diaz is the owner and Publisher of the California Target Book, a political data thinktank, and the founder of Marva Diaz Strategies, a public affairs and government relations firm with clients in both the public and private sectors. She is a full-service campaign and communications consultant specializing in legislative and ballot measure campaigns, issue advocacy, fundraising and strategic communications.
Prior to launching her businesses, Diaz managed the political affairs program for a prominent business association and has collaborated on over 600 campaigns in multiple states ranging from internal corporate campaigns to ballot propositions to legislative campaigns. She has worked extensively with leaders across the political spectrum, including labor unions across the United States and consulting for the New Democrats.
Diaz served as a legislative leadership staffer in the California State Capitol for over a decade. She has held a number of positions within the Legislature including Deputy Director to the Speaker, Chief of Staff to both progressive and moderate Democratic legislators, consultant to multiple caucuses, and continues to serve as an advisor to legislative leadership and legislators.
"I'm excited to learn
more about you,
your project and your goals.
Contact me to see how
I may be of assistance."
M.