Black Legacy PAC Independent Expenditure Program

Managed a comprehensive independent expenditure campaign supporting Dr. Ayanna Davis for California State Assembly.

The voter engagement program included:

• Digital advertising
• Robocalls featuring trusted elected leaders
• Direct mail programs
• Phone banking and text messaging
• Community outreach and trusted validator communications

The campaign focused on engaging Black voters, women, Latino voters, older voters, and high-propensity Democratic voters through culturally relevant and community-centered communications.

Executed a targeted voter outreach and persuasion program focused on key audiences throughout Los Angeles County during the closing weeks of the gubernatorial campaign.

Program elements included:

• Digital billboard advertising
• Radio advertising
• Robocall production and deployment
• Phone banking operations
• Message development and voter persuasion communications

The campaign leveraged trusted community voices and culturally competent outreach strategies to maximize voter engagement and turnout.

Provided comprehensive strategic consulting and campaign support throughout the election cycle, including political strategy, messaging development, fundraising coordination, labor outreach, endorsement management, stakeholder engagement, Sacramento relationship-building, debate preparation, voter contact communications, and campaign operations support.

Key areas of work included:

• Strategic planning and campaign positioning
• California Democratic Party and labor endorsement outreach
• Fundraising and donor engagement
• Policy questionnaire development
• Communications and speechwriting
• Messaging and voter contact support
• Stakeholder and legislative relationship-building

Developed voter contact and phone banking communications supporting Mayor Karen Bass's re-election efforts, with messaging focused on voter engagement, turnout, and communicating the administration's accomplishments and vision for Los Angeles.

Led communications strategy and voter engagement efforts for Councilmember Lisa Kaplan's re-election campaign.

Services included:

• Multi-piece direct mail program
• Digital communications strategy
• Text messaging and email campaigns
• Slate mail voter guide placements
• Candidate forum monitoring and contrast development
• Fundraising event coordination
• Public safety, neighborhood investment, and accountability messaging

The campaign utilized layered voter contact strategies to reinforce trusted leadership, community responsiveness, and broad coalition support.